It all started back in 2013 in Harlem’s streets when a gang of different multi-talented people, including singers, fashion designers, musicians, and rappers, shared the same ideology of fashion and music known as a band ASAP MOB, launched a street fashion brand, Vlone clothing. In a short time, this clothing brand began to come up on social media and rapidly earned popularity after ASAP members started to wear it themselves.
Who created vlone?
When the question arises, “who made Vlone,” the first name that pops up in our mind is a famous hip-hop band ASAP MOB. Out of many projects of ASAP mob clothing line, Vlone brand clothing stands out and got popularity. This brand is owned by Jabari Shelton, founder of ASAP MOB, also known as ASAP Bari, ASAP Rocky, and Edison Chen of CLOT. In an interview, ASAP Bari revealed that the definition of vlone brand is all about teamwork; no one is above another in position, and everyone contributes in their way. Bari was the first head of this brand and expanded it further with Edison Chen’s support, the designer of the vlone clothing lineup. ASAP Rocky, also a member of the Asap mob and a rapper, enhance brand recognition in 2014 when he teased brands t-shirt in his tours.
Meaning of Vlone
Vlone is not just a brand. It’s a lifestyle: “Live alone, Die alone.”
“We’re born alone; we live alone; we die alone. Only through our love and friendship can we create the illusion for the moment that we’re not alone.”
In a simple statement, we can summarize the meaning of vlone lifestyle as “you live alone, you die alone.” It is a religion, a lifestyle, not just a clothing brand, and people adapt to that lifestyle. The idea of vlone represents its creators’ minds, lifestyle, thinking, and culture “Live vlone, Die vlone.” Just like the ASAP mob is a collective of different people, the Vlone collection represents different lifestyles. This brand’s inspiration is the freestyle fashion of Harlem streets, a place from which Bari and Rocky come from. As Bari says: “What I do is taking Harlem and bringing it elsewhere.”
What is vlone clothing?
The elongated “V” imprinted on ASAP Bari and Rocky clothing line (t-shirts, sweatshirts, and headwear) has become the brand’s signature face.
Bari says, “I’m not streetwear. I’m not high fashion. I’m hood fashion. I do my shit for the hood niggas”
In 2014, the release of a music video by ASAP Rocky vlone came into public notice; until then, they have only launched T-shirts and hoodies. They introduced other streetwear clothing at Paris fashion week in a pop-up shop that influenced the youth and rappers. The demand for streetwear increased through Rocky inspiration. They also had a pop-up in Los Angeles where they introduced limited vlone clothes, which attracted skateboarding and other streetwear enthusiasts.
Nike & OFF-WHITE Collaborations
In 2016 they collaborated with OFF WHITE and Nike, which was a significant achievement towards success. The OFF-WHITE X VLONE collection includes vlone black and orange suits, long sleeves pullovers, and track pants designed with signature orange and black color combination.
In a fashion week show, they introduced bright camo, sweatpants, and hoodies with the Vlone logo visible and shirts or tees with orange letters “FRIENDS” written across the front. In this show, Vlone X OFF-WHITE collection was launched.
In the urban dictionary of fashion, Vlone means to live alone and die alone, one thug clothing shirt inspired all the youth worldwide. Asap rocky hoodies and friends clothing which includes shirt, hoodies and work jacket, became very popular.